SEO and Social Media Digital Marketing Associate - Dallas, TX
Company: Santander Holdings USA Inc
Location: Dallas
Posted on: April 25, 2024
Job Description:
SEO and Social Media Digital Marketing Associate - Dallas,
TXDallas, United States of AmericaThe SEO and Social Media Digital
Marketing Associate is responsible for
- the day-to-day management and execution of search engine
optimization (SEO) campaigns, as well as executing social media
strategy impacting organic content and analytics and reporting
- executing the strategy and roadmap for organic search and
content strategy related projects.
- fulfilling search and content optimization project management
duties and lead and execute content and technical optimization
tasks.
- ensuring and implementing digital marketing and SEO tasks such
as content publishing, keyword research, onsite and offsite SEO,
link building, content promotion and outreach, and
copywriting.
- will work with the creative and marketing teams to create
dynamic content across all social media platforms.
- being involved in technical development to ensure that tracking
is in place, a baseline is established, and continuously report on
the health of SEO throughout the execution of a given
initiative.
- being a creative, organized, and strategic thinker with strong
communication skills.
- working within a team and across multiple cross functional
groups is absolutely essential to this role.
- developing and managing content and engagement on key social
media channels.
- providing social media support to both Business and Consumer
lines of business to deliver consistent and effective results.
- receiving requests, building creative briefs, facilitating both
business and governance approvals, and ultimately delivering
projects on established timelines, within the targeted budget.
- having a strong understanding of social trends, behaviors, and
how they can be translated into engaging, eye-catching content,
exemplifying our brand values is required.Essential Functions:
- Manage and execute day-to-day tactical operations including,
but not limited to competitive analysis, keyword research, content
optimization, technical SEO and content gap assessments to identify
and prioritize organic search opportunities.
- Optimize on-site content for maximum organic performance; this
includes HTML, image optimization, site structure, and metadata, as
well as page layout and internal linking.
- Collaborate with web developers to implement SEO
recommendations, including schema markup, page speed optimizations,
and mobile usability recommendations.
- Keep up-to-date with latest industry and SEO trends, algorithm
updates, SERP landscape changes, and content optimization best
practices
- Create content and social strategies across all social
platforms to engage and grow our audiences.
- Manage daily operations of social channels, including content
strategy, calendar development and scheduling, engagement and
augmentation based on performance.
- Monitor social media performance and report on key metrics on a
regular basis to ensure audience growth, strong engagement rates,
and creative-performance insights.
- Stay up to date on social trends and best practices, sharing
insights to drive continuous improvement and brainstorm new ways to
engage with the community.---Other Functions:
- Other duties as assigned.------Qualifications:To perform this
job successfully, an individual must be able to perform each
essential duty satisfactorily. The requirements listed below are
representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions.Education:
- Bachelor's Degree: Marketing, Advertising, Communications or
equivalent field.Work Experience:
- 5+ years in a hands-on SEO role working within B2C
environments.
- Enterprise SEO experience is required.
- 3-5 years Social Media Marketing experience.
- Financial services industry experience preferred.
- Strong understanding of basic technical SEO concepts such as
crawling, indexation, Core Web Vitals, HTTP status codes, internal
linking, etc.
- Expert user of SEO and analytical software such as Google
Search Console, Adobe Analytics, Ahrefs, SEMRush and other standard
web analytics platforms.
- Deep technical experience with HTML, CSS, JavaScript.
- Expert SEO copywriting skills.
- Prior experience developing social media strategy (paid and
organic), scheduling campaigns, monitor community engagement,
tracking/reporting, and analytics.
- Proficient with social media management software and social
listening tools such as Hootsuite, Sprinklr, etc.
- Experience using Workfront or a comparable project management
platform preferred.
- Comfortable speaking to and working with high-level business
stakeholders.Skills and Abilities:
- Superior organizational and time management skills with an
impeccable attention to detail.
- Self-motivated and the ability to work both independently and
collaboratively while prioritizing heavy workloads and meeting
time-sensitive deadlines.
- Team player with a strong work ethic; promotes and enjoys a
creative work environment.
- Exceptional interpersonal, written and verbal communication
skills.
- Critical-thinking and problem-solving skills with the ability
to understand complex projects.
- Advanced proficiency with Microsoft Office Suite.
- Ability to interpret and analyze an array of data in a variety
of forms and leverage it for marketing purposes.
- Ability to identify, analyze, and solve complex problems.
- Ability to respond effectively to inquiries or complaints from
members, regulators, and others.
- Ability to communicate effectively and persuasively in print
and digital.Diversity & EEO Statements: At Santander, we value and
respect differences in our workforce and strive to increase the
diversity of our teams. We actively encourage everyone to
apply.Santander is an equal opportunity employer. All qualified
applicants will receive consideration for employment without regard
to race, color, religion, sex, sexual orientation, gender identity,
national origin, genetics, disability, age, veteran status or any
other characteristic protected by law.Working Conditions: Frequent
Minimal physical effort such as sitting, standing and walking.
Occassional moving and lifting equipment and furniture is required
to support onsite and offsite meeting setup and teardown.
Physically capable of lifting up to fifty pounds, able to bend,
kneel, climb ladders.Employer Rights:This job description does not
list all of the job duties of the job. You may be asked by your
supervisors or managers to perform other duties. You may be
evaluated in part based upon your performance of the tasks listed
in this job description. The employer has the right to revise this
job description at any time. This job description is not a contract
for employment and either you or the employer may terminate at any
time for any reason. Bachelor of Science (BS) English 3 to 5 years
of relevant work experience Digital Marketing
Primary Location: -Dallas, TX, Dallas
Other Locations: -Texas-Dallas
Organization: -Santander Consumer USA Inc.
Keywords: Santander Holdings USA Inc, DeSoto , SEO and Social Media Digital Marketing Associate - Dallas, TX, Advertising , Dallas, Texas
Didn't find what you're looking for? Search again!
Loading more jobs...