Digital Marketing Manager
Company: Good Sportsman Marketing LLC
Location: Irving
Posted on: February 16, 2026
|
|
|
Job Description:
Job Description Job Description Description: At GSM Outdoors ,
we live and breathe the outdoor lifestyle. As a leader in hunting,
shooting, fishing, and adventure gear , we’re home to some of the
most trusted brands in the industry — including Stealth Cam,
Walker’s, Muddy, Hawk, Boss Buck, Bill Lewis, Big Bite Baits, Cuda,
and many more! We design, develop, and deliver products that
enhance outdoor experiences — whether that’s capturing wildlife
moments, ensuring safety and communication in the field, or
elevating the hunt. Our culture blends innovation with passion, and
we’re looking for people who share that drive. Come be a part of a
team where We Are In It To Win It. A team that fosters and
encourages creativity, resourcefulness, promoting from within, and
a work-life balance. IITFWI Position is on-site in Irving, TX Job
Purpose: The Marketing Manager role drives day-to-day marketing
execution that supports revenue growth across all GSM fishing
brands. This position keeps core digital channels accurate,
optimized, and performance-focused to increase customer engagement
and eCommerce sales. The role also supports email marketing in
Klaviyo and partners with the Paid Advertising Team on creative,
content, and campaign execution to maximize results. Reasonable
accommodation may be made to enable individuals with disabilities
to perform the essential functions. Summary of Essential Job
Duties: Manage and maintain brand websites across WordPress and
BigCommerce, ensuring product pages, promotions, and site content
are accurate, current, and optimized for conversion. Support the
planning, building, and execution of Klaviyo email campaigns and
automated flows to drive engagement and eCommerce performance. Help
develop and execute advertising strategies for fishing brands
within GSM’s portfolio Manage and optimize segmentation,
deliverability, and testing to improve engagement Build, QA, and
send email campaigns in Klaviyo, including copywriting, image
editing, and basic HTML work Maintain and expand automated
lifecycle flows that drive performance and retention Analyze
results against KPIs and provide actionable reporting Collaborate
cross-functionally to ensure consistent branding, timely execution,
and content accuracy Other tasks as assigned Requirements:
Skills/Qualifications: To perform this job successfully, an
individual must be able to perform each essential duty
satisfactorily. The requirements listed below are representative of
the knowledge, skill, and/or ability required. Reasonable
accommodations may be made to enable individuals with disabilities
to perform the essential functions. Proven experience with Klaviyo
or similar ESPs (segmentation, automations, deliverability,
testing, and reporting). Ability to update and maintain WordPress
and BigCommerce websites; Elementor & Page Builder experience a
plus. Intermediate design skills for email and web templates;
experience with Adobe Creative Suite (Photoshop, XD). Working
knowledge of HTML for light template edits. Strong copywriting
skills with attention to brand tone, detail, and quality control.
Experience with META and Google Paid Ads Required Education and
Experience: Bachelor's Degree in Business, Marketing, Commerce or
related field or at least 4 years of relevant experience. Knowledge
of or previous experience in the Hunting, Fishing and Outdoors
industry is an asset. Deep working knowledge of Klaviyo
preferred
Keywords: Good Sportsman Marketing LLC, DeSoto , Digital Marketing Manager, PR / Public Relations , Irving, Texas
