Director of Sales- Data Center Services
Company: The Archetype Strategy
Location: Dallas
Posted on: April 1, 2026
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Job Description:
Director of Sales – Data Center Services Overview The Director
of Sales – Data Center Services is responsible for driving revenue
growth across colocation, cloud infrastructure, connectivity, and
managed data center offerings. This leader develops and executes
strategic sales initiatives, builds strong client relationships
within enterprise and hyperscale markets, and ensures the sales
organization consistently meets or exceeds revenue targets. Key
Responsibilities 1. Strategic Leadership Develop and execute a
comprehensive go-to-market and sales strategy for data center and
colocation services. Lead market penetration efforts targeting
enterprise, hyperscale, and service provider customers. Collaborate
with executive leadership to align sales objectives with the
company’s growth strategy and capacity planning initiatives.
Identify emerging market trends (e.g., edge computing, AI
workloads) to shape product offerings and sales positioning. 2.
Team Management Recruit, mentor, and lead a high-performing team of
sales managers, account executives, and business development
professionals. Set quantitative and qualitative sales objectives
with clear KPIs (e.g., occupancy rates, MRR, cross-connect growth).
Implement consistent sales processes and performance management
systems. Foster a culture of accountability, collaboration, and
innovation within the sales organization. 3. Business Development &
Client Relations Identify and secure new enterprise and hyperscale
clients through strategic outreach and relationship building.
Cultivate key accounts to drive renewals, expansions, and
multi-site deployments. Develop strong partnerships with ecosystem
players such as network carriers, cloud providers, and system
integrators. Represent the company at industry conferences (e.g.,
Data Center World, DCAC, PTC) and client engagements. 4. Sales
Operations Oversee CRM systems (e.g., Salesforce) to track pipeline
activity, leads, and customer conversions. Collaborate with
operations, engineering, and finance teams to develop competitive
proposals and capacity planning forecasts. Ensure accurate pricing
strategies that align with market dynamics, cost structures, and
target margins. Drive process improvements across the sales cycle,
from lead generation through contract execution. 5. Reporting &
Analytics Provide executive-level sales forecasts, performance
metrics, and strategic insights. Analyze sales performance against
goals and recommend tactical adjustments based on data and market
intelligence. Evaluate regional demand trends to guide investment
decisions in new or expanding data centers. Qualifications
Experience: 8–10 years in data center, telecommunications, or cloud
infrastructure sales leadership. Proven track record of selling
large-scale data center or colocation solutions to enterprise and
hyperscale customers. Deep understanding of power, cooling,
interconnection, and data center design fundamentals. Strong
network within the industry (e.g., real estate developers,
carriers, system integrators, MSPs). Skilled in contract
negotiation, financial modeling, and complex deal structuring.
Proficiency in CRM and sales analytics tools. Key Competencies
Strategic and technical sales acumen Deep understanding of data
center economics and capacity management Excellent negotiation and
relationship-building skills Ability to lead and inspire a
distributed sales team Strong analytical, forecasting, and
executive presentation skills
Keywords: The Archetype Strategy, DeSoto , Director of Sales- Data Center Services, Sales , Dallas, Texas
